What is a travel consumer supposed to do when they want to plan and book their holiday early? There is a chance that their holiday could end in heartache if the tour operator, travel agency, or airline was to go into administration.

Package Vs Do-it-Yourself Holidays
For the past two years I have wanted to travel around the United States, so I thought I would plan and book early. This weekend I paid a visit to First Choice to pick up some brochures. I would love to do the 16-day tour around the West or East Coast, but this would set me back £1,600 including a ridiculous single person supplement with Cosmos Tourama.
Compare this with 16-day tour of the East Coast, booked independently, with a return flight to New York with Aer Lingus, budget hotels, and an Amtrak ticket to get around, costing under £1,200 saving me nearly £400.
No confidence in struggling airlines
That is a lot of money to me, but in the back of my mind, I am aware that Aer Lingus have just announced that they are making over 1,000 staff redundant. This does not make me very confident about booking a flight with them.
Yes, I could book by credit card for financial protection, or take out airline failure insurance, but if I am stranded abroad, I am going to have to find my own way back home.
Delay in claim refunds and re-booking stress
On the other hand, I could book the trip with an ATOL registered travel agency, but there is nothing stopping that agency going into administration, and then I am left with the stress of trying to claim my money back and have a wait before I can book another holiday.
The future of travel is not rosy
The future does not look too rosy for travel does it when you put it into perspective. Therefore, what is a consumer supposed to do? Last year I planned to go to Canada, and I was on the verge of booking with Zoom airlines, how lucky was I.
I have travelled all over Europe, by booking direct with the airline, and then booking my own hotel, but booking this way to the United States is too much of a risk in the current climate. I want to book the holiday in December for September 2009, so it will give me time to pay for the holiday and save up spending money.
Consumers face booking dilemma
If I book it independently, I save myself £400, and potentially book with an airline or hotel company that goes bankrupt. Alternatively, I pay the extra £400 and feel confident that the Civil Aviation Authority has to get me back home or refund my money.
I am sure it is a dilemma that many consumers now find themselves in.