I really did not want to fly to my holiday destination this year because of the issues I had last year. It has been nearly a year since I travelled abroad, which is a long time for me – the thought of another trip being cancelled, huge delays, or stranded abroad really put me off the idea. The need for a relaxing break and sunshine took over though.

Planned to holiday in the UK
In January I decided I was going to spend my holidays in the UK this year, but when I sat down and looked at the cost, and the fact that our weather is so unpredictable I made the decision to fly to Portugal for 7 days of relaxation. Hopefully it will be a relaxing holiday.
Put off flying due to air travel issues
Speaking to family and friends they all seem to be put off with flying due to the air travel issues last year. Sure, no one could have predicted the volcano ash clouds, but with threats of strikes and the never-ending increase in additional charges and taxes, flying is becoming unattractive to many people nowadays.
Cruises becoming more popular
It seems that cruises are becoming popular; primarily because the cost of a cruise is not much more expensive than booking a flight to places like the Caribbean. More of my friends and family are using the likes of the Eurostar and ferry services to travel to other European destinations.
Are we falling out of love with air travel?
Obviously, they are some destinations where you have no choice but to fly, but for the first time I think taking a cruise is becoming more appealing than flying. I am interested to hear your thoughts on air travel – would you be more likely to book on a cruise or travel by other method of transport?
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Bob | 6 April, 2011 at 4:28 am
Personally I prefer air travel over other methods even with it’s hassles, long lines, security, delays and all the other problems. Once I get to my destination then I relax and try not to think about the return trip. But it does continue to get worse and worse.
Branson | 6 April, 2011 at 5:03 am
There are advantages to flying, cruising, or driving. Our town sees the vast majority of tourists visiting by car, however, a new airport opened a few years ago that makes quick trips easy. For quick trips – it’s hard to say that there’s a better alternative than flying though
Martino | 6 April, 2011 at 10:44 am
With our statistics showing a steady increase in searches for flights since the beginning of the year, I can agree with you that “air travel issues” were in the media a lot, but people are not put off flying.
Robert | 6 April, 2011 at 11:16 am
just look at the moves towards rail travel on routes between capital cities on the continent. I saw a presentation by SilverRail at the ITB Berlin conference showing massive a switch.
Darren Cronian | 6 April, 2011 at 12:36 pm
Hi Martino
Thanks for commenting. I am glad that you are seeing an increase in flight searches at WhichBudget, but can you compare that with bookings. Have they increased/decreased on this time last year? It could be a trend just within my close circle of friends and family, but flying is certainly much more hassle than I can remember.
Darren Cronian | 6 April, 2011 at 12:38 pm
Hi Robert,
Thanks for commenting. Yes, I think rail has certainly seen an emergence in the last 18 months, especially in mainland Europe. The post was written around my friends and family recent opinions on air travel, it would be good to get some figures to back it up. Will look into this.
Martino | 6 April, 2011 at 5:36 pm
Spot on! Just finished our Q1 analysis and, comparing the bookings, it does actually show an overall drop by 17% in 2011 over same period in 2010.
Darren Cronian | 6 April, 2011 at 6:31 pm
Interesting Martino, thanks for sharing that. I wonder if that it is more to do with the increase in flight search sites, or, if it is because of the air travel issues that consumers had to face in 2010. I guess it could be a mixture of various reasons. I’m going to try and see if some other flight searches can jump in and see if there’s a trend.
Dan | 6 April, 2011 at 7:15 pm
The UK is definitely on the up – domestic hols are up 11% over the last two years whilst outbound trips are down 21% (6% 2010 vs 2009) (source: IPS) – the worst fall in over 30 years, and it looks as if air travel has suffered more than other modes. Domestic terminal passengers at UK airports were down 9% in 2010.
Here’s an old blog post we did which shows the long-term annual change:
Even though rainfall in summer 2009 and 2010 was above average it does look like Brits are defying the rain!
Johann Thorsson | 7 April, 2011 at 9:46 am
Hey Darren,
We are not seeing this trend at all. Bookings on flights are up and March is set to be our biggest month ever. And people are buying, not just browsing, as sales are increasing at a higher rate than visits. A good portion of our clients are in Iceland however, and they have no choice but to fly and this may skew our statistics a little.
Another interesting statistic for you is that if we take the UK and Sweden for instance, they are searching for domestic flights about 3-to-1 over international flights, but are still booking.
Mark Roddis | 7 April, 2011 at 9:49 am
I fell out with flying for leisure a few years ago now. I still fly far too much on business but I don’t subject my family to the same and besides, flying alone is a lot less hassle
But what I have found is that it is cheaper for me to pack up the car and take the Euro Tunnel to the continent where I can get better weather, better service and simply more for my money than in the UK.
Our summer holiday near Cognac is costing half of what it would cost to have the same type of holiday in the UK plus I will get a better holiday.
It’s a shame because the UK has a lot to offer but we seem to think it’s OK to screw tourists (be they from the UK or not) out of every last penny and then some.
Simon Dance | 7 April, 2011 at 10:40 am
It will take more than conversion data from only a handfull of sites to cement the sort of opinion expressed in this post. It’s not as simple as looking at whether bookings are up or down, you’ve for seasonality, trends in destinations and whether this is infliencing more short haul bookings over a fix period. You’ve then got visibility and traffic to the sites youre talking about. Can their drop in conversion really be down to customers alone??
Lots to think about here
Darren Cronian | 7 April, 2011 at 10:49 am
Hi Simon,
As I mentioned to Martino (WhichBudget.com) the 17% drop could be related to a ton of different reasons including the increased number of sites in the flight booking space. It would be very difficult to pinpoint for the reduction in bookings, that said EasyJet recently reported an increase on March 2010.
Like I mentioned in the post, this was just the experiences of a small circle of friends and family, and I wondered what other people’s thoughts were. I know I had to think twice about travelling abroad this year, and I love travelling. The experience of two cancelled flights to Paris and stranded in Holland put me off somewhat.
Paul Hill | 7 April, 2011 at 10:55 am
This was an interesting read because I have the same dilemma: should we fly, when we have to be at the airport three hours before departing or travel by ferry which is much more relaxing. Many of you have mentioned airlines but I think the airports have a big part to play in this and that they need to make the experience much less stressful for holidaymakers.
Paul
Margaret | 7 April, 2011 at 11:05 am
Have you tried flying with a family lately? It is a nightmare. We arrive at our holiday destination stressed which is not a good start.
Shona Nutter | 7 April, 2011 at 11:09 am
I work with Leger Holidays, one of the UK’s leading escorted tour operators, and they have noticed an increased number of people wishing to avoid air travel over recent years. Obviously if travelling to some far flung destinations air is really the only quick, practical solution, but certainly within Europe it’s so easy to get around by coach. And it takes all the stress out of travelling – you can get picked up close to home, there’s no ridiculous baggage allowances, there is a tour guide there on hand to worry about any hold ups or practicalities of the journey – you can just sit back, relax and enjoy the scenery! Plus during the ash cloud and bad weather last year, all the tours could operate as usual, so no cancellations and no holidaymakers stressing about whether their break would actually go ahead.
Jayne | 7 April, 2011 at 11:17 am
found this post on facebook and felt i had to put in my two pence worth. Travelling by air now is sooooo stressful especially if you have 2 kids to entertain. Why the need to be at the airport 3 or 2 hours before departure??? We have just booked a cruise with P&O on the North sea ferry to Rotterdam and will drive to visit family in Germany, rather than fly. It has got that bad.
Darren Cronian | 7 April, 2011 at 11:20 am
Thanks for the comment Shona.
I am sure you would prefer to see more people not using air travel since Legar, specialises in coach holidays
I personally wouldn’t find a coach holiday relaxing, if the trips I have taken by coach are anything to go by. Do you have any stats to back up your statement about increase of people wishing to avoid air travel, would be good to share.
Mark Roddis | 7 April, 2011 at 1:17 pm
This sounds so familiar and was where we were at.
Not only do the tour operators demand you arrive hours before your flight but they add insult to injury by having a flight at some stupid time in the early hours of the morning to start with.
So you are awake at 3am (or even don’t bother going to bed at all), at the airport for 5pm to then get treated like a terrorist by airport security and cattle by the check in staff. To then be herded onto the plane where the staff are more bothered about how many scratch cards they can sell than safety. To get to your destination and after waiting ages for your bags to appear (in one piece if you are lucky) hunt down your coach that seems to deliver to 10 other resorts before yours. Where you then get abandoned by your “rep” to check in with instructions to been in the bar at 8am the following morning for an introduction to your holiday and an hour long sales pitch for excursions etc etc etc.
And then you have to get back home again.
Doing all this with young kids means by the time you get home, you need a holiday to get over the holiday!
As has been posted in this comments thread, it’s not just the flights but the whole experience.
Shona Nutter | 7 April, 2011 at 3:16 pm
I guess, like flying, coach travel can be at many different levels of luxury! Was it a bit of an ‘economy’ service you felt you got when you travelled by coach, is that why you didn’t find it relaxing? Certainly Leger’s Silver Service coaches are made with comfort in mind – extra leg room, individual climate control, on coach entertainment – even a rear lounge! And something I also meant to mention before is coach is a ‘greener’ way to travel than flying or individuals making car journeys. I’ll see if I can find any stats on the increase and let you know if I can.
Marie | 12 April, 2011 at 3:47 am
First- I flew about the same amount this time as usual but found it very annoying. I am not sure if airline service getting worse or if I am less patient as I get older.
Second – If I had other options I would certainly be going that way. I miss living in Europe and having access to the great train systems.
Ryan | 15 April, 2011 at 7:25 am
Last time I was on an airplane, my family was going to Disneyland in California during he summer of 2001, though I haven’t been on a plane since then (I usually go on road trips when going places).
Razorfish | 6 May, 2011 at 11:45 am
Flights booked in October with Air Maroc for a holiday in April were changed 10 days before we left the consequence being that our onward legs incurred additional costs to change – £140 for four of us.
Travel insurance did not cover this, is this common and does anyone have a view on this?
By the way a positive rant as a result of our trip – go to to Dar Saffrane in Fes if you like the idea of a Riad and use Water by Nature if you fancy trying white water rafting!
Darren Cronian | 8 May, 2011 at 10:19 am
Hi Razorfish
Did the airline tell you why the additional £140 was added? Who did you book the flight with, a travel agency or direct with the airline. You are welcome to respond here or drop me an email and I might be able to assist further.
24 responses to “Travellers falling out of love with air travel”