By Darren Cronian on Sunday, June 13th, 2010

While catching up to date with emails I found one from Travel Supermarket regarding research they carried out to find the price of airline telephone helplines. The most expensive airlines were BMI baby who charge £0.65 per minute and Ryanair for a priority helpline charge £1.00 per minute.

Airlines helpline telephone rates rip off

Expensive helpline telephone rates

I wonder how much these airlines made in telephone calls during the volcano ash cloud travel issues, well Ryanair, recently announced profits of €319m after tax, an increase of 204%. British Airways and Virgin Atlantic had the best value customer service phone numbers at 5p a minute or less.

Poor customer service lines

What is frustrating is that you are paying these ridiculous telephone rates and you spend most of the time on hold, so while the airlines might suggest that they charge these rates to pay for their help centre, most of them close outside of business hours or are not satisfactory staffed.

While in Holland I attempted to telephone the Jet2.com helpline. I was on the telephone for twenty minutes without speaking to a human. I dread to think how much it will have cost me considering I was calling from my mobile phone abroad, and had no other way to communicate with them.

Companies jumping on the social media bandwagon

When Twitter and Facebook emerged I initially thought that these would solve the problem that consumers have with contacting airlines and travel companies. Instead I have found is that companies have jumped on the bandwagon just because it is seen as a cool thing to be part of.

Trying to contact airlines and travel companies on the likes of Twitter and Facebook is a waste of time.


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15 responses to “Airlines helpline telephone rates rip off”

Ron | 14 June, 2010 at 10:51 am

It is worth trying the site ‘saynoto0870′ to find alternative standard rate ‘geographical numbers’. (Jet2 is listed).
http://www.saynoto0870.com/

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Nick | 14 June, 2010 at 11:56 am

Darren

This also drives Travel Agents nuts. Often we have expensive phone lines to call where as direct customers get lower rates. E.G. BA charges travel agents 50p a minute to call them. However in BA defense they use a freephone number during strikes.

I would not mind paying a higher rate if the phone was answer and a quick clear answer given (Like Ryanair or Easyjet). However a lot of companies charge you to speak to them to deliver poor service.

When you consider the income that these lines create service can be a joke. Even mid rate lines like 35p a minute produce 15 – 18 pounds an hour (or @18 over 31,000 a year).

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Darren Cronian | 14 June, 2010 at 12:31 pm

@ Ron

Thanks, I had forgotten about that website. I have bookmarked it for future use!

@ Nick

Interesting to hear your experience from a travel agent perspective. I didn’t realise some companies charges travel agents more! Yikes £0.50 per min is expensive. I agree, if the service was good then you kind of wouldn’t mind paying, but then your on hold for so long, it’s like they are having a laugh at your expense.

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Alastair McKenzie | 14 June, 2010 at 2:31 pm

“Trying to contact airlines and travel companies on the likes of Twitter and Facebook is a waste of time.”

Yeah, but if enough followers retweet it starts to grab their attention. I usually retweet complaints for this reason.

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Darren Cronian | 14 June, 2010 at 2:52 pm

@ Alastair

In reality you would hope that it would attract their attention, but in the case of Jet2.com they completely ignored my tweets. I reckon they were at least 10-15 retweets from other people. So, in my experience this isn’t the case I am afraid.

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Mikeachim | 15 June, 2010 at 12:11 pm

I suspect that when asked, budget airlines like Ryanair will say something like “it’s how we keep our costs so low”. Or put another way, you’re guaranteed a cheap flight if nothing goes wrong and you don’t ask questions. But a quid a minute is nasty. No wonder they’re rolling in profits. For shame.

Frankly, I’d rather pay a bit extra, say, for a system where you only pay for the time you’re speaking to someone – however *that* would be made to work. Or a maximum 5-minute hold, after which the company rings you back at their cost.

I’d avoid Facebook like the plague – when Facebook Support itself is as much use as a chocolate fireguard (that’s a chocolate fireguard hidden somewhere you’ll never find), you know you’re onto a loser…

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Darren Cronian | 15 June, 2010 at 12:18 pm

@ Mike

When booking a flight our/my world works around cost, and your right, the best option is to simply book with a non “low cost” carrier because it isn’t low cost at all. In fact maybe we should launch a campaign to ban the word low cost airline!

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Mark Sukhija | 16 June, 2010 at 3:08 pm

Darren,

I had an experience in December last year when my flight was cancelled as the wethear at the destination closed the airport. However, getting to the destination involved changing plane – the lady at the checkin must have known about the closure (the destination was in the same timezone, we checked in at 16:00, the airport closed at 13:00) We could have made tracks from the point of origin had we known then.

I attempted to complain at the changing airport and later on the phone but to now avail. But they were pretty quick at contacting me when I @’d them on Twitter.

Perhaps some are taking a view of the internet as the place where most damage can be done at the highest speed and handling it appropriately.

Mark

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Darren Cronian | 16 June, 2010 at 3:43 pm

@ Mark

I am glad you have had a good experience using Twitter! I think as more consumers use twitter search before purchasing a product (or holiday/flight) then companies will have no choice but to respond to people’s complaints and negative reviews/feedback.

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Alex Bainbridge | 16 June, 2010 at 3:50 pm

These rates sound reasonable enough if you are paying for actual time spent on the phone (not the time waiting)

Take a phone operator – say they, including a factor for salary, national insurance, for their manager and for the IT / office. Could well be 60,000 GBP a year for an operator. If they are on 30,000 salary then these overheads would be likely? Probably not far out

Assume they work 220 days a year (taking into account holidays, weekends and bank holidays). Therefore the cost per day of that operator is 273 GBP.

Assume they are able to answer the phone 50% of the time (the remainder of the time they are writing notes about calls just happened, in training or in meetings etc). On an 8 hour day that means they get 240 minutes a day on the phone.

So they cost 273 GBP a day to answer 240 minutes of phone calls.

If this is right then any charge in the 0.50 GBP per minute range is subsidised against actual costs. Anything in the 1 GBP a minute range is just a reflection of the actual costs.

Certainly not a rip off? Yes?

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Darren Cronian | 16 June, 2010 at 4:27 pm

@ Alex

Thanks for the in-depth comment! When you put it like that – you are right that £1 a minute doesn’t sound like a rip-off but let’s be realistic. How many will get through straight away without being put on hold or have to spend the time navigating the switchboard.

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Mark Sukhija | 16 June, 2010 at 6:28 pm

Unless I’m mistaken, what Alexs calculation deals with is the time the operator spends dealing with actual customers. And this certainly looks like an accurate calculation from this perspective. There is also an assumption that the utlisation rate for the operators is 100% – which is a safe assumption as many of seem to be waiting.

However, where the disparity happens is that if the utilisation rate is over 100%. What happens here is that two people are charged the same rate (which was calculated on the basis of 100% utilisation rate) However, n people are actually filling that 100% while another x people are hanging around waiting for an operator to become free – so there is some room for the airline to charge over and above the utilisation rate, thereby generating a profit.

I appreciate that airlines are businesses which need to make a profit. But, customers, imo, are prepared for pay for service – not time waiting for service. By way of analogy, I don’t pay extra waiting in a queue doing my weekly grocery shopping.

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Nick | 16 June, 2010 at 8:33 pm

@Mark and Darren

The likes of Ryanair and easyjest (even BA) that charge the larger amounts do on tend to:

Charge you only when they answer
Give clear fast help or good Customer Service

But in the at the end of the day it is one thing for a “no frills” company to charge (your paying for the thrill or in some case no thrill of talking to them) and yet another expensive brands to charge.

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Leng | 21 June, 2010 at 12:20 pm

I find that this kind of practice is very prevalent and applies to all kind of businesses in the UK. The situation is made worse by charging different rates when the call is made from a mobile. For example, some mobile operators still charge even when the call is made to a toll free “0800″ number. The only way is make the cheapest helpline calls is to find an equivalent landline number and also make that call from a landline. saynoto0870 is a good site.

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bachir | 22 June, 2010 at 12:52 pm

I had an experience with Ryanair where I needed to add an extra luggage for my trip, their payment system was down when I tried to do it online, so I needed to call the helpline.

I waited 20 min and no one answered, with a cost of 20€ (I needed to pay them 35€ for the extra luggage).

What I found later is that if I called the international number +353 1 2480856 (rather than the country where I am located) I did not pay 1€ per minute but instead 0,017€ per minute.

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