Over the weekend online travel agency, Expedia received some rather negative attention by one of the writers on high profile technology site, TechCrunch. To cut a long story short, the hotel he had booked had not received his reservation from Expedia and was fully booked up.

Check with the hotel after booking
It isn’t the first time that I have heard about this type of issue and it’s the reason why when I book a hotel on a third party website, I leave it 72 hours and then contact the hotel to make sure that they have received my reservation.
I would hate to arrive in an unknown destination to have to search around for an alternative hotel.
No trust in hotel and travel agency systems
One of the writer’s criticisms is that Expedia sent the reservation by fax, which is crazy considering it’s the 2010 and it’s time hotels caught up with technology. As consumers we have to check the booking, but I do not put a great deal of trust on systems used by hotels or travel agencies.
Keep calm, don’t get abusive
Another point that I want to make is that shouting and being abusive to the person at the other end of the telephone isn’t going to get your complaint dealt with any quicker. Keep calm, state the facts and make sure that the company deal with your complaint to your satisfaction.
I know that piece of advice seems laughable when I have a ranting man on the phone in my branding.
Companies need to monitor their brands
A number of high profile complaints have been brought to people’s attention using social media recently and I think this does prove that travel companies need to wake up and monitor their brand online. No longer can they hide behind their corporate desks and hope that it all goes away.
What I wouldn’t want to see though is these high profile complaints getting more attention than complaints from the general public. No matter who the rant is from, it should receive the same level of attention. I wrote a post on the best way to deal with a travel complaint so have a read for more tips.
Share your lost hotel booking experiences
So, have you come across a similar problem where the hotel hasn’t received your reservation through a third party and did it get resolved to your satisfaction? Have a read of the post in question on TechCrunch and let me know, would you have handled the complaint differently.
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Graham Robertson | 16 February, 2010 at 12:29 pm
I like that you said time for HOTELS to improve technology. I will resist the urge to go off on another rant.
Darren Cronian | 16 February, 2010 at 12:35 pm
@ Graham
If you cannot rant here where can you rant, go on. Get it off your chest
Yes, I said hotels, because I have seen some of the shocking websites out there. If fax’s are still being sent then obviously it’s the hotels that need to catch up, email is essential for any business nowadays.
Duncan McGregor | 16 February, 2010 at 5:17 pm
I completely agree, although we deal with a lot less hotels than expedia we only deal with “web enabled” hotels who communicate through email or phone.
You tend to find though if companies have thousands of hotels there are always going to be the hoteliers who arent in the 21st century who will only do buiness via phone or fax.
I dont think it should be up to consumers to check and triple check their bookings directly with the hotel, thats what the travel agent is there to do.
Eleanor Erickson | 16 February, 2010 at 5:29 pm
I speak as a hotel manager, one who has dealings with Expedia. It is true, Expedia offers faxing as one option for hotels to receive reservations. They also offer electronic notification, and in this day and age, every hotelier should be selecting this option (in my opinion.)
The customer needs to validate any reservation they make (just as they would confirm a merchandise purchase on-line, or any confirmation where exchange of money or credit card numbers takes place.) I have been on the other side of the desk when a guest arrives without a “reservation.”
Many times (not all) the reservation was booked for the wrong date, or at the wrong location… any of these could have been confirmed easily by the guest well in advance of arrival. Let’s be careful not to take all of the responsibility off of the consumer.
It is actually quite difficult for a reservation to become “lost” within my particular Brand’s PMS system. The room for error is between the 3rd party booking site and the hotel. Both sides of this communication need to be developing up-to-date technology to support their businesses.
Looking forward to reading other responses.
Darren Cronian | 16 February, 2010 at 5:39 pm
@ Duncan
Your right, as a consumer I should not be having to check with the hotel, but it is in my own interests to do so. I think you would be mad not to fly to abroad and not check. A lot of people are booking their own DIY holiday nowadays so you don’t have the protection of a tour operator to fall back on.
@ Eleanor
It’s crazy that people can arrive at the hotel and it be the wrong date or location, but I guess it does happen.
Kevin May | 16 February, 2010 at 8:15 pm
A statement Expedia gave us last night when asked as to why they still use faxes, used as part of our post (http://tinyurl.com/y8mcgll) on the TechCrunch-Expedia debacle:
“Expedia offers hotels a number of ways to connect with them. The hotel’s preference dictates the method Expedia uses. While the majority of hotels rely on the more advanced confirmation systems offered by Expedia, some small properties elect to communicate by fax.”
Graham Robertson | 16 February, 2010 at 9:23 pm
@Darren “It’s crazy that people can arrive at the hotel and it be the wrong date or location, but I guess it does happen.”
Working in operations, I see one of these a week even when passengers book through an agent. In their defence, some cities have 2 hotels with names only separated by a “The” in the name. believe it or not!
richard chanter | 17 February, 2010 at 7:59 am
We don’t even possess a fax machine!
Gareth | 17 February, 2010 at 9:35 am
Funnily enough 18 months ago we booked a hotel in London with Booking.com and the hotel had not received our booking from them. Thankfully, the hotel had one room available. I now always check with the hotel or book direct with them and cut out the middlemen.
Millie | 17 February, 2010 at 10:15 am
As an hotelier of a small independent hotel we cannot afford to implement the technology you talk about, but we do have email. We have had instances where email notification has not arrived from the booking portal and turned people away. It is regrettable, but if we have no space we cannot help them.
We do ask consumers to confirm with us and we will try to help them find alternative accommodation.
Darren Cronian | 17 February, 2010 at 10:16 am
@ Gareth
It’s interesting to hear of other issues with this problem. I am glad a room was available. Cities like London have a lot of hotels to chose from so you wouldn’t have had to go far to find one. Thank you for sharing your experience.
@ Millie
Well having email is better than relying solely on fax. Its interesting to hear that even email notifications go astray. I suppose no system is completely reliable, so its even more important that consumers check with the hotel in plenty of time before travelling. Thanks for sharing.
Nick | 17 February, 2010 at 10:34 am
Darren.
It just as bad for a travel agent (rather than a hotel booking agent that you’re talking about).
We make our reservation via the hotel agent (such as Expedia or GTA) or direct with the hotel and then even with confirmation e-mail (sighs or fax) the customer turns up and is still told the agent did not make the booking. (We had one case where the customer had a copy of the hotel fax signed by the same person they where talking to).
Then we have group allocations, where an agent holds say 10 rooms at the hotel. The hotel may only get the customers name 1 month (or less) before arrival, making it hard for the customer to check.
James | 17 February, 2010 at 12:48 pm
Too many third parties involved in the travel booking process ?
Seems this is not only inflating the cost but also adding complexity that leads to guests not getting what they booked ?
Malcolm Brownson | 17 February, 2010 at 7:18 pm
Thankfully, that never happens within the Timeshare Industry..because each week that becomes available must have been deposited by the member exchanging. So eliminating double-bookings..One week out..new members-in..Simples!!
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Darren Cronian | 17 February, 2010 at 10:15 pm
@ James
Good point about the complexity of booking process. I use third party sites because it allows me to compare more hotels quicker, rather than searching google and going from hotel to hotel website. I would be interested to see if booking direct saves you money as some people have suggested to me this week.
@ Malcolm
Not the post to discuss the timeshare industry but I am sure you will agree that it too has some rather shady goings on. Not every sector of the travel industry is without fault I am afraid.
Kristin | 17 February, 2010 at 11:07 pm
It’s interesting to note that the complaints are usually followed with “… and there weren’t any rooms left!” I wonder how much of this is a technology issue (and clearly there are problems there) and how much of it is deliberate overbooking of hotel rooms, much like airlines often do. It’s hard to blame hoteliers if they are overbooking, considering how many travelers back out at the last minute. People who run into these issues may just be unlucky enough to have booked a place that everyone actually wants to stay at. The scenario I’m imagining is that the hotels give agencies and third party sites a certain amount of inventory, and keeps a certain amount for itself, and the sum total is more than the actual availability. Mostly, the inventory likely rarely sells out on all marketing channels, thus no problems. Sometimes nights get overbooked, but then there are last-minute cancellations – again no problem. Enough room. Very occasionally, something bad happens for one person, and pandemonium ensues.
This is purely speculation. I have no idea if this is actually happening, or how often it occurs, but it would be interesting to know. As consumers, it’s terrible to get the raw end of that stick (having no place to stay); on the plus side, these hotels are able to expand their reach and we have an opportunity for a great stay at a hotel we might never had come across in the first place.
Andrea | 18 February, 2010 at 9:41 am
Agree that hotels need to wake up to technology but the problem in the Techcrunch case is different.
MG Siegler booked through Expedia so Expedia should have taken full responsibility for the issue. And handled it in the proper way: We are sorry for the issue, we’ll fix it in no time and you’ll find a bottle of champagne waiting for you at the hotel. Plus a discount voucher for next booking. This way you make an upset customer happy again and he will come back to Expedia. Now he’s never booking through Expedia again and he’s probably convinced several people to do the same. He would have convinced me if I didn’t already think that Expedia were rubbish.
Simon | 18 February, 2010 at 11:06 am
I’d be interested for someone say why everyone on here believes email is so far superior to fax.
I’ve worked with hotels who still prefer faxes for reservations because they can keep the fax just for that purpose. The email inbox quickly gets cluttered and the only faxes they tend to receive are reservations, therefore they find it easier to act more quickly with them. It also gives them a hard copy there and then.
I don’t have a problem with hotels using faxes if that is what they have agreed. If Expedia has a confirmation it seems the hotel was at fault, but is it really about technology or the systems the hotel uses? OK, so Expedia didn’t handle it well but that’s another matter..Hotels have been using faxes for decades without too many problems, it’s hardly as though email is a golden bullet.
One of my gripes about social media is the way total non-stories like this become big news. Like the Kevin Smith on SouthWest – who really cares? The hotel cocked up – it could have happened with technology as well.
Darren Cronian | 18 February, 2010 at 12:42 pm
@ Simon
All valid points re. faxes. The more I thought about this the more I realised that no system is foolproof – they will be problems, no matter if its fax, some wizzy booking system or an email. Mistakes happen, but, the process is at fault if there’s no confirmation to say that the fax was received at the other end. Maybe its not the technology but the business process that is at fault?
@ Andrea
I am not siding with Expedia on this, but, if they were unable to find a hotel on their system in the city where the consumer was then there’s not a lot that they can do. This is why I have said on many occassions that you need to check with the hotel when making a booking through a third party system. Yes they could have handled it differently, but we do not know the full extend of the conversations that took place.
Why didn’t Expedia not offer a hotel in a nearby city, maybe they did, we’ll never know.
Susan | 20 February, 2010 at 1:03 am
Double checking your reservation is key.
Last summer I booked on some UK site for Scotland. When checking with actual place, found I had accidentally booked a double instead of twin. Since it was still a month or so from the trip, I was able to resolve the problem and upon arrival have exactly what was needed.
Mark Sukhija | 20 February, 2010 at 11:21 am
Theres a number of issues at work here – many of which have been touched on above.
1. Technology. Many independant hotels and hoteliers cannot afford the technology required to take on-line reservations. Those that can often lack the technical expertise to implement it properly and efficiently within their organisations. Larger hotel groups often have large supporting infrastructure which is critical to their business operations. Consequently, cracks do appear. As a soon-to-be-reformed IT boffin, even the finest technology has cracks in it and is generally not-bug or flaw-free.
2. Yield management. In a high fixed cost industry, maximising your revenue is important. Within the hotel industry, occupancy is the primary driver of revenue and, therefore, profitability. Overbooking in hotels isn’t as uncommon as one might expect although it is lower profile than airline over-booking and happens for the same reasons.
3. Reservation errors and expectations. I’m quite sure, that although overbooking and reservation errors occur on the supply side, many people make mistakes in their original reservations – using the wrong dates or wrong hotels. I know on one occasion, I had booked my hotel on the correct date – but the flight for the following day (and turned up at the airport on the day I had booked the hotel for!) Reading many of the consumer forums one would imagine that this kind of mistake has never happened to anyone. Ever. And I, for one, just don’t believe that all the problems can be ascribed purely to “poor customer service” or similar – much also depends on what mistakes you made in your reservation and what your expectations of the experience where.
I don’t know enough about the specifics of this case, but I’m sure many problems are some combination of poor supply and demand errors / misplaced expections. But most of us are loth to admit we screwed up our reservation in the first place.
Nick | 20 February, 2010 at 12:56 pm
The larger hotels use a online system where no matter who books it the room is from the system. Comments here about over booking ring true as even this way there are problems. In fact more often with this way there are problems in my experience. The online direct access system accounts for close on 70% of the market, so that leaves the smaller hotels. Why do they use agents? Because it is far cheaper to pay an agent 5-12 % on a confirmed booking than it is to pay £1000′s in marketing.
I am not sure that even checking with the hotel helps. We had a customer who was arriving at 5am so was charged as a no-show before they got to the hotel. As it was an overseas hotel the credit card company contacted the customer asking about the charge from the hotel. So he thought, great they taken the money for the room so I have a confirmed reservation. On arrival at the hotel they where informed that it was full, and when he commented he had been charged the hotel said they would refund it, to him and to the next 3 customers. Makes you wonder how much money the hotel makes from double selling no-shows.
Payam Minoofar | 2 March, 2010 at 7:39 pm
It all depends on the hotel, it seems. The larger chains, of course, went digital with their systems a long time ago. With smaller operators now going digital, the problem could very well be that they don’t have the technical know-how to manage the new digital systems. Maybe it’s going to require the next generation of tech-savvy operators before these smaller hotels and B&Bs get it right.
Guido | 3 March, 2010 at 5:57 pm
I do operate a small hotel. I have a fax, but the fax can be out of order, even without me noticing it, because of software or hardware failures, because of a non functioning telephone line, or simply because it stores faxes in its memory because there is no paper in the machine and the fax doesn’t indicate its paper hunger by screaming loud..
I have an e-mail, but I’ve experienced an ISP that hosts my websites and e-mail accounts that went flat out during 4 whole days during the past 3 months.
I’ve had guests who booked on wrong dates.
I’ve had guests who booked by telephone for the correct dates while I jotted down the wrong dates, even at one instance the wrong year…..
Before the days I kept my inventory in a central place there were OTA’s who opened rooms that I had closed without me noticing it. When guests arrived the rooms were occupied, or not ready for use.
I’ve had guests making reservations and simply forgetting about them.
I’ve had guests held up by planes, by storms by illness, by family or otherwise, for instance just unorganized and simply late ( a day or a week sometimes).
It’s not only the technology or the lack of technology.
Hotels and Airlines that are overbooked are reacting to travelers and guests who don’t plan decently and cancel at the last moment or don’t cancel at all, but simply don’t show… Seen that been there. Sometimes even if you double check with the hotel it goes wrong, becaus the guy or girl simply forgot to make a note or misplaced the note.. and so on and so fort. Maybe it is an idea to quote percentages for the instances all went good. Probably that is 99 and something percent.
Cheers!
Giulia | 9 March, 2010 at 3:18 pm
In my opinion, what makes the difference in such cases is the behaviour of the hoteliers.
Last year my friends and I booked 2 rooms in Corsica (with Booking.com, if I’m not wrong); when we arrived, they didn’t have our reservation. The reason? They had a problem with the fax machine at the moment of our booking (of course it can happen, but why haven’t you asked Booking.com to resend you the faxes??)
What made me nervous was that they didn’t admit their fault, on the contrary: they tried to sell us two rooms at a (much) higher price, even if we had a copy of the confirmation! By choosing automated reservation systems, checking your booking is definitely the best solution.
Carol Bryant | 9 March, 2010 at 10:11 pm
We had the unfortunate experience of booking through Expedia only to be double charged. When we called about the double charge we were put on hold and they acted like it was not a big deal that they had run our credit card twice. When we spoke to the hotel about our experience we were told by their staff that this happens all the time and that they have many guests trying to check in who do not have a valid reservation. I would hate to think that this type of action is intentional.
27 responses to “Time for hotels to catch up with booking technology”