By Darren Cronian on Tuesday, September 9th, 2008

Will travel companies, please remove their bloody late holiday deals when there isn’t any availability. You cannot understand how frustrating it is when you have thirty minutes for lunch to search for a holiday, to be told that the holiday is no longer available, time after time.

Frustrated by online late holiday deals search

The companies I am specifically ranting at are Monarch Holidays, Teletext holidays and Thomas Cook.

You’re wasting my time!

I know I shouldn’t be searching at the last minute for a holiday and I should do what I preach and be organised, but I have never had a more frustrating, stressful experience in searching online for a holiday. Surely, when the holiday has been booked, it could be removed from the site search instantly.

I really wonder if the travel industry is as technology advanced as it likes to portray.

Now I have got that off my chest I feel a little better.


Related posts

Please enter your email address to receive my free newsletter

 



24 responses to “Frustrated by online late holiday deals search”

Karen Bryan | 9 September, 2008 at 2:16 pm

I agree with you Darren, surely a IT expert should be able to write a programme which deletes a holiday once there is no availability as it would be pretty time consuming to delete each holiday manually from the database?

I think that displaying travel offers that don’t exist is a sure fire way to make consumers feel very negative about your brand. I know I was getting frustrated last week trying to get onto the Travelodge site to find £9 rooms in their Winter Sale. I kept getting the server busy message but I persevered and did book a clutch of £9 rooms.

Report this comment

Simon | 9 September, 2008 at 2:46 pm

Ahh, the good old “why can’t you just…”.

All of our website offers are loaded manually, and then the staff which load them monitor the allocation. Once it’s all gone, they update the offer – obviously this can’t be done when nobody is in the office!

Certainly for our websites, it would have a huge impact on our IT systems, to constantly monitor each offer we have loaded to see if it’s available. We are quite unique in having our availability searches actually checking live availability instead of cached (effectively a list which could be 24 hours old) availability. If we used a cache, constantly checking wouldn’t have a huge impact, but then our searches wouldn’t be showing true availability, and customers would become frustrated further down the booking path.

You are quite right that it is frustrating, and we have been trying to find a viable solution for a while now. It’s proving quite difficult to be able to satisfy both criteria!

Report this comment

Garri | 9 September, 2008 at 3:21 pm

I know it’s the same thing but I am still seeing ‘special offers’ on travel websites for May 2008! Villa companies seem to be the worst culprits and 99.9% of them don’t even have their offers in RSS format. Dumb, dumb and even dumber!

Report this comment

Darren Cronian | 9 September, 2008 at 4:21 pm

@Garri

Good point.

Disclosure; I used to run a holiday homes site, which I closed down, but can relate to what Garri’s getting at so feel in a position to comment.

The problems they have are a little bit different in that 1) some sites ask the villa owners to remove the late deals when they have been booked – many don’t. 2) Some sites are managed by people with no programming or previous experience knowledge of running a business – so are very inexperienced.

The companies I ranted about today are large brands, with tons of money, and should in my opinion have the resources to make the experience a lot less frustrating.

@ Simon

Thanks for the comment. Don’t you hate those ‘why can’t you just’ comments though ;)

I am writing this from the position of a consumer who knows very little about technology, and in my simple little mind, it seems like an easy thing to implement. I’m calm now so can think clearer, but I was frustrated, and I’ll never again be leaving, booking a holiday so late in future.

If I am frustrated – you have to wonder how many others have felt the same.

@ Karen

The same goes for low cost flights for £0.01p on a certain airline. I could never find those deals. Did you find any £9 hotel deals in the end?

Report this comment

Nick | 9 September, 2008 at 4:27 pm

Darren

Travel technology is not super fast or modern when it comes to current systems. The “holiday” side is the same base system as what we where using in the early 80′s. The systems are generally very good, but they do not talk to the God Microsoft. Therefore what you see on the internet is not live. Even worse from a customer point of view is when companies take bookings and then reject them. (This is not happening so much now).

Most of the late search systems you use work like this. They go to each of the 20 or so travel systems in turn and down loaded the information. Then they format this for Microsoft and post on the web. As you can see even if it took 10 minutes per system (it is closer to 30) then it would be 200 minutes before the information is correct again so what your looking at can be hours out of date.

Report this comment

Darren Cronian | 9 September, 2008 at 7:21 pm

@ Nick

Your not kidding that they’re from the 80s.

I was in two travel agencies tonight and the screens that they were using looked like Telextext from the 80s. Why haven’t these systems been webified? Dear me, I never knew travel agencies have to contend with that type of technology.

It took the agent ages by punching in numbers to make selections, it was fairly slow, and no wonder you get frustrated if the consumer has no idea where they want to go (like me), I have to admit I am amazed.

This was Thomas Cook and Co-Operative Travel by the way.

Report this comment

Lifecruiser | 10 September, 2008 at 3:47 am

I’ve seen those kind of screens over here in Sweden too and have been amazed over the speed they’ve written all the codes and such. Very old looking yes. 80′s def. Time to change all that. Or maybe the travel agencies will go under? Which will come first? *giggles*

Report this comment

graham | 10 September, 2008 at 6:46 am

darren, those ate the most stable operating systems. I don’t see why they would want to “webify” the systems when this will probably kist slow them down.

Report this comment

Darren Cronian | 10 September, 2008 at 7:10 am

@ Graham

I agree I suppose, why change a system that obviously works okay in the shops. I was just surprised to see systems like that in place. I have read so much about how the travel industry is so technology advanced and then I see a travel agent using a system which looks so 80s.

@ Lifecruiser

With the experiences I have had with the collapse of Zoom Airlines, the poor experience booking online, I have no doubt that travel agents will be around for long time yet. I maybe wouldn’t have said that 3 years ago when I started this blog.

Report this comment

Simon | 10 September, 2008 at 8:59 am

@Garri
Been trying to find a simple way to implement the RSS feeds here! The problem is that the offers are all manually loaded, so it’s a pain in the backside to keep the rss up to date as so many people are constantly updating them.

Report this comment

Garri | 10 September, 2008 at 10:08 am

@Simon
RSS is really stupidly simple to implement. You need to aggregate the offers on 1 page, refreshed every so often, with the perhaps the ones that have gone greyed out and below the fold.

Report this comment

Darren Cronian | 10 September, 2008 at 10:10 am

Getting back on-topic.

What other frustrations do people find to looking for late deals online? Speaking with a few work colleagues we are all of the consensus that searching online is too time consuming and very frustrating. Mainly because the deals in the shop aren’t online, deals online are still live when there’s no availability, and we feel more comfortable and confident booking deals in an agency, rather online.

Report this comment

Nick | 10 September, 2008 at 10:18 am

Darren

Does not matter which travel agency you go to we all use the same systems. Some companies have moved to web based systems. Most independent use specialist technology to make our life easier, while co-op is independent they did not seem to. But even on web based systems in some case that old technology is still behind the scenes powering it. One up for us is in the last year I can only remember one system crashing and that’s was just for couple hours, which of course is why companies keep it as web based systems crash almost monthly.

Report this comment

Tricia Pearson | 10 September, 2008 at 11:44 am

On a related but slightly different subject I too have been spending my precious lunch breaks looking for a good deal for Xmas or New Year – why do so may websites offer “cheap wintersun” or best wintersun deals” from £XXX and when you search the cheapest “deal is over £800pp for 7 days?
Does anyone know of any really good cheap wintersun deals still available departing either 24th or 26th? I have spent literally hours chasing rainbows on the we and may have to resort to driving to an agent instead.

Report this comment

Darren Cronian | 10 September, 2008 at 11:51 am

@ Tricia

Please don’t list companies and deals on this post – you’re welcome to ask this question on this post Tricia.

My advice from this week’s experience is visit a travel agency.

Report this comment

Darren Cronian | 10 September, 2008 at 11:53 am

@ Nick

I guess if reliability was a problem then agencies would have moved to web based systems a long time ago – why not change something that works well. It just seemed comical sat there looking at this 80s screen – my jaw dropped.

Report this comment

Simon | 10 September, 2008 at 12:37 pm

@Garri
For basic websites, yes they are “stupidly simple” to implement. For a site where the offers are loaded in various formats, in changing groups and across multiple pages, across multiple brands, finding the right solution is not so simple, as we have to satisfy 7 different businesses requirements…. and then they’ll go and change them the day after launch anyway!

@Darren
Interesting that you find deals aren’t available online, but are in shops. Ours are all available, and usually cheaper online that in the agents. I guess it just depends on how much time people have to look through things. It’s much easier to give a budget to an Agent and see what they come back with….. or maybe that’s what the websites should do!

“I have £2,000 to spend – show me what you’ve got!” I’ll make a note of that one :)

Report this comment

Darren Cronian | 10 September, 2008 at 4:57 pm

@ Simon

I completely agree 100% that it would be PERFECT to be able to say to the website. Okay, I need a beach holiday, I want my hotel to be near the beach, and I want the total holiday not to cost more than £300 including insurance etc.

The Website then delivers holidays that match exactly my criteria and then maybe a few ourside of what I have chosen as my search criteria. Rather than wading through holiday after holiday to find out later down the process that it’s out of your budget or in my case not available.

It’s easier for me to go into a shop and give this information to the agent and let her search the system for me. So in this respect price plays second fiddle to the human search process.

Interesting stuff..

Personally, I can’t see this level of search evolving in the next couple of years.

Hotels.co.uk have recently launched their new visual search, where the search goes much further than choosing a destination of the hotel. I don’t think this is perfect, but its a good start.

Report this comment

Murray Harrold | 10 September, 2008 at 9:31 pm

In my youth (Father William) in the agency: Client walks in and says “cheap holiday now please”… Sit down (preferably with cup of tea and prefereably with all the people going, for the really late stuff) fire up the Viewdata set, start at the top and work down to the bottom. A bit old hat and as you say 1980′s, but still reliable and it works – if it isn’t broken, don’t try and fix it. A good travel agent (invariably an independent) (gratuitous plug) will, from doing it all the time, have a feel for what is going, where and at what price and will talk through your “holiday aspirations” before he or she starts. Passing thought: airline booking systems – the GDS systems – date from the early/ mid 80′s and have not changed one iota – indeed, when they tried to update things with mice and other rodent named computer devices, soft fruit named communication devices and other such, the take up was…. well, nil, really. Now, many (internet) online people say their deals are available – they may be – BUT – that’s how you wind up with people booking a beach holiday in Dubai in August, the carribbean in November, October in Tunisia etc etc. A good agent will know what may be cheap – but he or she will also know the reason why it is cheap. What you may be after is not “cheap” at all – what you may be after is “best value” for your hard earned pounds – and the two are not the same…!

Report this comment

Darren Cronian | 10 September, 2008 at 10:03 pm

@ Murray

Well, there’s one thing thats changed. You don’t get a cuppa tea nowadays! :D

Report this comment

Murray Harrold | 10 September, 2008 at 10:44 pm

Meant to add – What do you mean “….can’t see this evolving….” This is this wonderful web of ours. Here we have, as I (as do many bricks and mortar agent types) hitting people over the head saying “visit a local travel agent” whilst web types are pulling their hair out. spending megabucks trying to reinvent the wheel. One may say, so a bunch of sad geeks can sit inside all day, never going out, never making time for themselves, let alone interacting with other humans (interact with other humans! God forbid! Why?) – trying to avoid… er… well – what? Tschoch! I don’t know…. No wonder our nation is getting fat and lazy. (Present company excepted, of course) Walk! Darren, walk! You know, fresh air, trees, excercise, b-r-e-a-t-h-e…..

Report this comment

Darren Cronian | 10 September, 2008 at 11:11 pm

@ Murray

I can tell you that I wasn’t breathing when I wrote this blog post. Smoke was appearing from my ears I was that mad. You have a good point about walking, using travel agents, but the main reason why most of us use the internet is because we are limited with time.

Report this comment

Nick | 11 September, 2008 at 11:04 am

Darren

Travel Agencies do use web based systems, because we want to. However the Big tour companies do not and that is where the problem is.

@ Tricia… do not forget you can just phone the travel agent and they will do the work and call you back.

Report this comment

Soobash Badal | 10 April, 2009 at 4:10 am

Unfortunately this is not new a story and nowadays many companies especially the hotel travel industries do such type of advertisement in order to get popularity and get more people to get on their website so that they can increase traffic. These advertisements are just like web baiting so that customers can land on their website.

Report this comment