Digital the future of the holiday brochure
By Darren Cronian on Wednesday, July 23rd, 2008

I’ve ranted on about the future of holiday brochures on numerous occasions, especially around the environment, and let’s be honest, how many of us actually return the brochure back to the travel agency. Thomas Cook have launched their first digital magazine, and I have to say I’m impressed.

Digital the future of the holiday brochure

Hat Tip: Travolution

The digital magazine includes a video, and links through to it’s website and I don’t know about you, but I’d love to see holiday brochure’s like this, with videos, useful content and advice on each destination and accommodation.

You can read digital brochures on the move, and removes the need of carrying heavy brochures. I don’t know what the cost is for publishing brochures, but the digital versions are much more fun to read and environmentally friendly.

Would you read a digital magazine style brochure like this, which do you prefer?


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5 responses to “Digital the future of the holiday brochure”

Gareth | 24 July, 2008 at 9:55 am

I really like it - it’s excellent, but very labour-intensive - you have to go through the whole process of designing everything in a DT package then doing everything but printing it.

I don’t think it’s the future though, I kinda like to either scroll down on a screen or feel paper - perhaps I’m a heathen !

Nathan Midgley | 25 July, 2008 at 10:36 am

I like it too - and on the subject of how slick digital magazines can go, take a look at what the Sunday Times has done with its luxury supplement. Very classy.

In terms of reading it on the move, I would think most digital mags are tough to read and navigate on a small mobile screen (harder than a mobile-optimised website, for instance) but then browsers and screens are improving all the time.

Travel Weekly’s digital edition (as Kev wrote on Travo, we use the same guys that did the TC brochure) is very popular, so I can testify to the fact that people are more than happy to use this technology week in, week out.

Darren Cronian | 25 July, 2008 at 10:51 am

@ Nathan

Good point about the size of the screen – maybe the solution for mobile devices is PDF, I know on the Nokia N95 there is a build in PDF reader, which I use a lot.

Richard | 26 July, 2008 at 12:05 pm

I would prefer to read a digital holiday brochure, but if you spend all day working on a PC, would you really want to go home and spend an hour or so reading through a digital brochure?

Rohan | 29 July, 2008 at 5:46 am

Personally I would prefer to read a proper holiday brochure. I spend a lot of time on the internet through work and I do not want to be spending my evenings on the laptop too.

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