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	<title>Comments on: Trust and Brands are still important to travel consumers</title>
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		<title>By: Darren Cronian</title>
		<link>http://www.travel-rants.com/2008/07/08/travel-consumer-trust-brands/#comment-107512</link>
		<dc:creator>Darren Cronian</dc:creator>
		<pubDate>Sat, 12 Jul 2008 12:43:03 +0000</pubDate>
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		<description>@ Nathan

That&#039;s backuped up what I&#039;ve been saying really, and matches what my experiences are in the terms of weeks holiday, I choose a brand, short cheap breaks, I don&#039;t care about brands.</description>
		<content:encoded><![CDATA[<p>@ Nathan</p>
<p>That&#8217;s backuped up what I&#8217;ve been saying really, and matches what my experiences are in the terms of weeks holiday, I choose a brand, short cheap breaks, I don&#8217;t care about brands.
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		<title>By: Nathan Midgley</title>
		<link>http://www.travel-rants.com/2008/07/08/travel-consumer-trust-brands/#comment-107468</link>
		<dc:creator>Nathan Midgley</dc:creator>
		<pubDate>Sat, 12 Jul 2008 08:04:10 +0000</pubDate>
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		<description>Based on the last two breaks I booked: when I went to Istanbul I started by checking  Thomson city breaks, then checked Thomas Cook, Expedia, Opodo and lastminute. Then I put the prices into perspective on travelsupermarket. I ended up going with Thomson. So in terms of where I started my search, brand recognition was certainly an influence. 

My last booking - to Ghent - was a break for my brother, who is a gardener and earns virtually nothing, so it needed to be as cheap as possible. Brand didn&#039;t figure at all. I started on hostelbookers.com and eventually found a hotel room on ebookers via travelsupermarket (we already had eurostar vouchers to cover travel). Interestingly, I felt far less comfortable booking that way than I did booking Istanbul with Thomson - but it was fine in the end, obviously.</description>
		<content:encoded><![CDATA[<p>Based on the last two breaks I booked: when I went to Istanbul I started by checking  Thomson city breaks, then checked Thomas Cook, Expedia, Opodo and lastminute. Then I put the prices into perspective on travelsupermarket. I ended up going with Thomson. So in terms of where I started my search, brand recognition was certainly an influence. </p>
<p>My last booking &#8211; to Ghent &#8211; was a break for my brother, who is a gardener and earns virtually nothing, so it needed to be as cheap as possible. Brand didn&#8217;t figure at all. I started on hostelbookers.com and eventually found a hotel room on ebookers via travelsupermarket (we already had eurostar vouchers to cover travel). Interestingly, I felt far less comfortable booking that way than I did booking Istanbul with Thomson &#8211; but it was fine in the end, obviously.
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		<title>By: We Rate Vacations - The Daily Travel Wire: The Bull Run, Rock Jumping, and Sucking on an Ice Cream Cone &#124;</title>
		<link>http://www.travel-rants.com/2008/07/08/travel-consumer-trust-brands/#comment-107390</link>
		<dc:creator>We Rate Vacations - The Daily Travel Wire: The Bull Run, Rock Jumping, and Sucking on an Ice Cream Cone &#124;</dc:creator>
		<pubDate>Fri, 11 Jul 2008 18:20:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.travel-rants.com/?p=1182#comment-107390</guid>
		<description>[...] Great shoreside strips and boardwalks - [MSNBC] Never Lose your luggage again - [Happy Hotelier] Trust and Brands still mean a lot to travelers - [Travel Rants] Funny Foreign words from all over the world - [Wandering [...]</description>
		<content:encoded><![CDATA[<p>[...] Great shoreside strips and boardwalks &#8211; [MSNBC] Never Lose your luggage again &#8211; [Happy Hotelier] Trust and Brands still mean a lot to travelers &#8211; [Travel Rants] Funny Foreign words from all over the world &#8211; [Wandering [...]
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		<title>By: Nick</title>
		<link>http://www.travel-rants.com/2008/07/08/travel-consumer-trust-brands/#comment-107363</link>
		<dc:creator>Nick</dc:creator>
		<pubDate>Fri, 11 Jul 2008 14:40:51 +0000</pubDate>
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		<description>Darren

These assiocations have always been paid for and worked on behalf on members. The likes of ABTA and AITO have a sperate division looking after consumers, and yes they can make travel companies do things, in fact sometimes it is scary being on reciving end of the enforcement side. Keep in mind that ABTA has fined members in 100&#039;000 range.</description>
		<content:encoded><![CDATA[<p>Darren</p>
<p>These assiocations have always been paid for and worked on behalf on members. The likes of ABTA and AITO have a sperate division looking after consumers, and yes they can make travel companies do things, in fact sometimes it is scary being on reciving end of the enforcement side. Keep in mind that ABTA has fined members in 100&#8217;000 range.
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		<title>By: Darren Cronian</title>
		<link>http://www.travel-rants.com/2008/07/08/travel-consumer-trust-brands/#comment-107288</link>
		<dc:creator>Darren Cronian</dc:creator>
		<pubDate>Fri, 11 Jul 2008 06:55:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.travel-rants.com/?p=1182#comment-107288</guid>
		<description>@ Nick

If these associations are supposed to be helping the consumer deal with any issues, how can they remain independent when they are promoting the same companies deals on it&#039;s homepage?

Just a thought.

@ Mark

That is a good point - don&#039;t assume that the company is untrustworthy because you have never heard it.  It is still worth doing your research before booking though, ie. check association membership etc.</description>
		<content:encoded><![CDATA[<p>@ Nick</p>
<p>If these associations are supposed to be helping the consumer deal with any issues, how can they remain independent when they are promoting the same companies deals on it&#8217;s homepage?</p>
<p>Just a thought.</p>
<p>@ Mark</p>
<p>That is a good point &#8211; don&#8217;t assume that the company is untrustworthy because you have never heard it.  It is still worth doing your research before booking though, ie. check association membership etc.
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