By Amanda Kendle on Wednesday, April 30th, 2008

I guess it must be hard to be a relatively small country that nobody knows too much about, apart from the image that it’s always cold there. Not the best beginnings to plan tourism campaigns, but I’m constantly surprised at how persuasive Iceland is about getting tourists there.

Tourist Boards or independent guides – who do you believe?

Now, I haven’t (yet) been to Iceland, and I don’t like to fall for marketing hype, but both the tourist board and tourism operators like the airline Iceland Express have such a pleasant way of encouraging me that it’s got right near the top of my must-visit list. And nobody’s paying me to say that.

I often read the blog that belongs to Iceland Express, because it’s actually really entertaining, and the airline has some great marketing campaigns - recently they started a site called Iceland Socks where you can make your own talking-sock video, set against various sightseeing backdrops of Iceland.

The tourist board has a website that sounds so friendly (it even has a category of tourist attractions called “Bits and Pieces”) that I’m even more intrigued. I only know a couple of people who’ve visited Iceland, and while their travel tales were all positive, they were definitely the more adventurous type.

Can I believe what the marketers say?

I’d love to hear from anyone who’s already made the trip up to Iceland - does it match up to the hype? And in general - should you ever believe the tourism marketing or do you want your info from a more independent source?


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17 responses to “Tourist Boards or independent guides – who do you believe?”

Sheila | 30 April, 2008 at 7:41 pm

(I’ve not been there, but I wanted to subscribe to the followup comments to see what people have to say.)

Paul | 30 April, 2008 at 8:08 pm

I’ve been to Iceland a couple of times and now, whenever I fly from New York to London, I try to fly Icelandair and include a stopover if the price is right. Reykjavik is awesome with a lot of character, it’s fun just walking around the streets and waterfront, and the museum’s are good. I think it’s particularly that the atmosphere is a million miles from either New York or London.

Rohan | 1 May, 2008 at 12:46 am

I would trust an independent guide over a tourist board.

As for Iceland it has never been a destination that has appealed to me.

Darren Cronian | 1 May, 2008 at 12:53 am

@ Rohan

You caught me as I was about to log offline :)

Why wouldn’t you trust a tourist board - just out of interest.

http://www.selectworld.travel/destination-essentials/2007/8/3/iceland-land-of-fire-and-ice-with-explore-family-adventures.html

Here you go Darren, went with Explore last July, Malvern Was flooded and in Iceland they were complaining about drought conditions and it was actually very Hot for the whole week.
Very Expensive, it’s best to stock up with Duty free before you go. One restaurant, cheapest bottle of House wine was £45.00 !!!

Tam | 1 May, 2008 at 11:18 am

Was in Iceland for the first time earlier this year. My knowledge of the country extended to a smattering of biographical information about Bjork, the understanding that everything is very expensive, snow is cold and geysers are hot, and the rather odd pub-quiz factoid that 60% of Icelanders believe in elves. Came back knowing even more about Bjork, assured that everything is even more expensive than you think, that it’s bone-crackingly cold 90% of the time, that puffin meat is as iffy as it sounds, and that Rejkyavik is a totally unique city, every bit as cool as London or Copenhagen, but a lot better looking. Would go back in a second.

I didn’t see any elves, I’m sorry to say

Darren Cronian | 1 May, 2008 at 9:06 pm

@ Lee

I hope the wine was strong and went down well.

@ Tam

Aww how could you eat Puffins! I’ve heard only good things of Rejkyavik and Iceland.

@ All

On to the other question. If you read a guide by a tourist board and a guide by an independent travel writer which would you believe?

Sheila | 1 May, 2008 at 9:07 pm

I’d be more likely to believe the independent travel writer.

Darren Cronian | 1 May, 2008 at 9:09 pm

@ Sheila

Blimey, that was quick! :) I’d have to agree with you.

Amanda Kendle | 2 May, 2008 at 9:37 am

I figure that a tourist board that’s clever enough to get me interested in a country I’ve never really thought of travelling to must be doing something right, but I agree, I’m more inclined to trust the independent travel writers - or indeed independent travel-rants comment writers who’ve mostly continued to make Iceland sound enticing!

Darren Cronian | 2 May, 2008 at 8:48 pm

I agree Amanda that’s its a clever tourist board to get you interested.

I’ve seen the Enjoy England ads and they are mundane, and do not inspire me at all. The California tourist ad with Arnie is rubbish too, it doesn’t show whats really on offer in the state.

Paul Hunt | 3 May, 2008 at 7:34 pm

We went to Iceland a couple of years ago at a time when they’d banned whale hunting. We’d recommend everybody tries it at least once because it has some unique geography and tourism assets. It was on our list of places we wanted to visit and although we came back saying “Their marketing machine have done a good job”, we would go back. What we liked was the friendly and well educated people and their resourcefulness to harness geothermal power and the well organised DIY tours to see Iceland by http://www.farmholidays.is/

We did the “RIng Road” tour; all accommodation and wholesome meals left us wanting more. We covered lots of miles through some uninspiring and treeless scenery but the WOW factor was refreshed by many gob-smacking features.
Biggest disappointment was lack of whales on a whale watching trip around a bay; the boat broke down and we were told, as we were being towed back in to port, that the whales have gone further out to sea to follow the plankton ! And since returning from Iceland I understand the Government have allowed the resumption pf whale hunting which makes a difficult decision to return soon.

We could be cynical about their tourism marketing but felt that the whole tourism industry were in step with each other and succeeding to get inbound tourists… I wish we’d got their machine supporting us here !

Lifecruiser | 3 May, 2008 at 10:48 pm

I’d say that I trust an independent traveler more, but I often check up all sources before going.

We went to Iceland in June 2004 and had fabulous weather, walking nearby the glacier in short sleeves. The travel agency said to bring clothes to stand against wind and wet weather though….

We had a fabulous time there going on a lot of exciting and breathtaking excursions and we’d go there again without doubt!

Reykjavik as a city is no favorite for us, but the surroundings are so fantastic, it feels like coming to another planet with all the lava fields and volcano’s.

Be sure to not miss to take a bath in the wells - heavenly!!!!

If we ever go to the US again, we’ll make a stopover at Iceland just to take a bath.

Margaret | 4 May, 2008 at 12:07 am

I spent a week in Reykjavik with my mother almost 25 years ago now - and I’d absolutely love to go back. Because she wasn’t particularly fit, I didn’t get the chance to see the north of Iceland. What I saw of the south really impressed me - and I’d go again in a heartbeat. It was about this time of year, the weather was mixed - still snow on the ground - but at least there were no midges!

We stayed in a lovely little hotel which was fairly central. I remember being impressed by how we had to turn off the central heating because the room was so well insulated. We were cooked!

At that time it was expensive to visit - but we loved the extraordinary landscape and found the people to be extremely friendly and helpful.

Have a lovely time, When You Decide To Go :)

Best
Margaret

Amanda Kendle | 4 May, 2008 at 3:24 am

Thanks for all the good-news stories about great things to see in Iceland - so now I’m even more enticed :-) Another must-see for my long, long list!

Darren Cronian | 6 May, 2008 at 12:46 pm

@ Lifecruiser

I love the sound of the lava, volcanies and well baths. Even though it does sound extremely freezing!

@ Margaret

Sounds nice. From what I’ve seen on photos the scenary does look magnificiant. I wonder who flys there from the UK.

@ Amanda

Great post - it’s made me want to visit Iceland now, especially seeing those puffins and penguins.

Amanda Kendle | 6 May, 2008 at 12:47 pm

@Darren, it sounds like Iceland’s tourist board should be paying me commission! (I’d settle for a free trip :-) )

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