Trivial to some, highly annoying to others, these are the ten things that annoy me about booking online – maybe a few travel companies and airlines reading this blog can explain the reasoning behind some of these annoyances.

Here goes:
• Brain washing me into booking a hotel or car hire when I just want a flight ticket
• Default ticked boxes for travel insurance
• Letting me search for a period when the airline doesn’t bloody fly there
• Entering a search criteria to go back and find it’s disappeared
• Having to search ABTA, ATOL etc rather than the logo clicking through to the members page
• Links through to late deals from £100 which really cost £300
• Not being able to search for a holiday for one person
• Not asking if any of the party are disabled
• Slow websites, flashing banners, and no help or support pages
• Holiday search switched off after midnight
Travel companies like First Choice, Teletext Holidays and Cheapflights visit this blog to read travel consumer experiences so this is another opportunity for you to have your say about what needs to be improved to enable you to have a positive experience when booking your holiday online.
Update:
Share your online holiday booking experiences by writing a blog post and linking to this post.
Blog on Travel > Wandalust > Jetvine
Amanda Kendle | 4 April, 2008 at 8:47 am
I definitely agree with your 3rd point, Darren. Some airline websites are good in this regard but some are absolutely hopeless and just tell you there’s no flight available when you want it, so you go searching for another date, get the same result, only to discover elsewhere that the flights are seasonal, or being cancelled, or whatever – I hate that =) I also despise the sneaky insurance checkboxes and the heavy advertising for hotels and cars when all I want is a flight, agreed there too.
Simon | 4 April, 2008 at 10:13 am
• Brain washing me into booking a hotel or car hire when I just want a flight ticket
Basically it’s “up-selling”. It’s much easier for the call centres to offer something on the phone without being intrusive, whereas on the web it’s difficult to get the balance right. I’m not against it so long as it’s not using popups or really in your face, as it’s offering a choice to the customer.
• Default ticked boxes for travel insurance
Again up-selling, trying to get consumers to take the travel company’s own insurance. So long as it’s clear and the customer is told it’s been enabled by default then it’s down to them to remove it. Personally I don’t like having these enabled by default!
• Letting me search for a period when the airline doesn’t bloody fly there
Not entirely sure on this one, but it’s likely to be a limitation of the website or reservation system. We implemented some changes to help with this last year, but haven’t carried them on to the search panel as yet!
• Entering a search criteria to go back and find it’s disappeared
No excuse for this. Every website (not just Travel) should remember a users search criteria. They’re missing a trick if they don’t! The developers need to sort that out!
• Having to search ABTA, ATOL etc rather than the logo clicking through to the members page
I’m sure it’s a requirement to have the various logos displayed on each page of the website (usually in the page footer). Might be worth talking to the various accreditation companies to see what each of their stands on it is!
• Links through to late deals from £100 which really cost £300
That’s naughty! Depends on the individual websites. It could be the cheapest deals have booked and nobody has changed the initial price, or it could be they’re doing it to pull you into that page deliberately (which you’re not allowed to do!)
• Not being able to search for a holiday for one person
Most places do allow this, it could be down to the contracts held with hotels as they may not allow single occupancy in their rooms (although most do for a couple of extra hundred pounds!).
• Not asking if any of the party are disabled
This is understandably an important subject, and the main restriction on this will be passing this information into the reservation system, and then subsequently on to the various suppliers of hotels, flights, transfers etc.
• Slow websites, flashing banners, and no help or support pages
• Holiday search switched off after midnight
I could write a seperate article these subjects alone!
Karen Bryan | 4 April, 2008 at 10:23 am
I agree Darren, all very annoying. I’m sick fed up of misleading price adverts, where the headline price bears no relation to the price you will actually have to pay. I wrote about this yesterday:
http://www.wandalust.com/50226711/sick_of_headline_cheap_fares.php
Also as you go through booking process and see the actual price zooming up you have to de-select all these option e.g. car hire, seat booking, fast boarding, that you don’t want.
By the final page you are totally scunnered (Scottish word for cheesed off) that you’ll pay 4 times the advertised price and you’ve had to spend time working out how to de-select all the options
Rohan | 4 April, 2008 at 1:20 pm
I think Darren has covered most of my annoyances. I think the worst design travel sites are airlines.
I hate scrolling through all of the crap.
Darren Cronian | 4 April, 2008 at 1:30 pm
@ Amanda
Glad someone agree’s with my rant!
@ Simon
Thanks for the response; good point about popups – I think that most travel sites have realised users don’t like them.
As for loosing the search criteria, is that because they haven’t use cookie “technology” to save the options the user has used?
Simon | 4 April, 2008 at 1:34 pm
I won’t get too technical – but cookies are really the old way of doing it, there are a few other ways also. As I said, there’s no reason why they shouldn’t do it. It’s simple to do and makes a difference to customers!
Sylvain | 4 April, 2008 at 4:02 pm
Great list, thank you for sharing.
I did a follow up to this conversation on my blog, submitting my own list of things that annoy me as well.
As I cannot find your trackback url, I will post the url here:
http://www.blogontravel.com/10-things-that-annoy-me-when-booking-holidays-online/
Darren Cronian | 4 April, 2008 at 4:36 pm
Good idea – folks write about 10 things that annoy you about online holiday booking sites, and I’ll link to the posts from within the actual blog post (so that it gets a nice link from Google rather than a no-follow)
It’s important as consumers we let our feeling’s known.
Carol | 4 April, 2008 at 8:27 pm
Did you see that Opodo won a recent web usability test ?
http://jetvine.blogspot.com/2008/03/opodo-wins-usability-test.html
Most annoying for me is the one where you fill in the form, get one thing wrong or missing but you have to fill in the whole form again.
Most worrying for me is its the biggest and most profitable companies with the worst websites. How did they get there?!
I think airlines especially are overdoing the “upselling” by the time you have been forced to buy baggage and paid an extortionate credit card charge you will be much less likely to buy a hotel. Or ?
Darren Cronian | 4 April, 2008 at 11:22 pm
@ Carol
I agree about email forms, I’d forgotten about that.
Re. most profitable and worst sites, I suppose that they go in with what they want the site to look like but don’t think about the user.
Ryanair has a horrible site, but I find it easier than Easyjet which fire you with tons of “upselling” before you get to book.
James | 5 April, 2008 at 3:17 pm
Hi Darren,
Another great idea.
Have linked to this with a post on Jetvine here:
http://jetvine.blogspot.com/2008/04/annoying-airline-websites.html
& hotel jungle here :
http://hotel-review-guide.blogspot.com/2008/04/what-annoys-you-most-about-hotel.html
Will be interesting to collate the responses and see if there will be some comment from some of the travel companies
Jenny | 7 April, 2008 at 4:06 am
-Slow websites, flashing banners, and no help or support pages
This is getting irritating for me, especially for my eyes! It hurts like hell and I would get headaches, they flood their page with flashing ads and pop ups. When you need help with something, a customer service link or email doesn’t even respond even after a week
Simon | 7 April, 2008 at 9:43 am
I booked on the EasyJet site a couple of months ago – I couldn’t believe how much rubbish they put into the booking pages trying to get you to book everything else. Made the pages really cluttered!!
Darren Cronian | 7 April, 2008 at 1:09 pm
@ Jenny
Are you referring to the site in your link or another travel site?
@ Simon
Yes, Easyjet is the site I was referring to really in the 1 of my 10 annoyances. It’s not user friendly, and I just end up scrolling down to the bottom of the page.
Simon | 11 April, 2008 at 1:07 pm
I agree with you about Easyjet; be careful though as Easyjet hides a whole load of crap in the middle of the page. You have to deselect the baggage charges and the travel insurance.
Darren Cronian | 16 April, 2008 at 7:31 pm
Thanks for the reminder Simon.
Yes, I remember having to scroll back up to unselect last time.
Owais | 28 February, 2009 at 10:02 pm
I was just browsing through this and couldn’t help commenting here as I have been a victim of points 1,3 and 4 and believe me when I say they really make you angry to no extent. experienced the other few as well but didnt quite annoy me as much but oh well!
Roman Terry | 22 June, 2009 at 9:08 am
Darren, could you elaborate on #1: “Brain washing me into booking a hotel or car hire when I just want a flight ticket” Do you mean the advetising that states something like, “you’ll save so much percent if you book services together?”
Also, while most of your gripes are self-explanatory, I’m curious as to what this means: “Not asking if any of the party are disabled” ??? Do you mean you want the option of automatically booking a hotel that is for handicapped?
While I admit I am develping a travel website, I feel posts like these really get to the issues. This will help me form a “fix” list. What we are trying to accomplish is offering enough options without it cluttering the site or it looking convoluted. There is a thin line between being a full service travel provider and having a cluttered site with all the flaws you mentioned. I will follow your post closely as it seems a good road-map for making a better site.
18 responses to “Ten things that annoy me about booking holidays online”