Travel Consumers to loose interest in Search Engines
By Darren Cronian on Wednesday, February 20th, 2008

Okay, I had an idea that the title of this blog post might attract your attention, but as a consumer myself I am using Google less and less for holiday searches because I know what “tools” I can use to do the job quicker and without wading through hundreds of search results.

Travel Consumers to loose interest in Search Engines

The only time I really use a search engine is if I am looking for information on the chosen destination, or I am wanting holiday advice. As travel consumers become more internet savvy, I think there’s the chance that less of us will use the likes of Google and use travel meta search engines, holiday comparison and hotel booking websites.

Brands and experience will play a massive part but I was wondering what your opinions were.


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3 responses to “Travel Consumers to loose interest in Search Engines”

Alastair McKenzie | 21 February, 2008 at 3:48 pm

I’d like to think you’re right but I won’t hold my breath. The masses are absolutely wedded to Google in a completely un-critical way. (Particularly us Brits. 75% searches in the UK are made using Google. 65% global average. 55% USA) They just use Google as an automatic reflex action and never critically review the relevance of the results. I can’t see the day coming anytime soon now when, in any great numbers, they think to try another search engine, let alone a travel meta-search engine.

Julia Rosien | 21 February, 2008 at 8:57 pm

As travel researchers become more experienced, branding will become paramount. That said, sooooo many people rely on the Google Gods to get them where they want to go.

I bet if you Google some of my favorite travel tool sites, they still won’t come up: http://www.gogirlfriend.com/reviews/7-new-airline-websites-we-love-7000

MikeK | 23 February, 2008 at 1:17 pm

Consumers will always use search engines and to think anything else is just stupid.

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