By Darren Cronian on Saturday, December 8th, 2007

The site is visited by millions every month yet they don’t offer a travel portal. I’m a daily visitor to the BBC site, and surely an industry such as travel would earn the corporation massive amounts of revenue from advertising and help reduce the cost of a television licence.

Does anyone else find this strange or do you think there’s a reason for this?


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11 responses to “The BBC rejects the travel industry”

Kevin May | 8 December, 2007 at 8:17 am

It’s not strange, Darren.

The BBC’s role is as a broadcaster for TV and radio and producer of content for the internet, whether by it’s own people of (increasingly) user generated content.

There is advertising on BBCWorld.com, the overseas version of its website – but it’s parliamentary statute here in the UK is as an state-funded organisation, which has to remain independent from commercial interests.

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Darren Cronian | 8 December, 2007 at 9:33 am

Point taken Kev, but I don’t think the site itself is just about tv, and radio. It has tons of content on every other niche, other than travel.

I’d like to see some travel advice, tips etc within say the lifestyle section like it has advice and tips on controlling debts in the money section.

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Garri | 9 December, 2007 at 8:57 am

Darren, you’re forgetting that the BBC not that long ago bought Lonely Planet. So perhaps that will mark their entry into the travel arena? Time will tell but they must have something up their sleeve.

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Darren Cronian | 9 December, 2007 at 9:07 am

Garri, I can’t see them integrating LP into the BBC brand though, can you? They might syndicate content I suppose.

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Garri | 9 December, 2007 at 11:08 am

Not sure what their plan is but as brands go the BBC is much bigger than LP. My guess is perhaps they’ll start producing a series of travel TV programmes. I can’t imagine they’ve bought LP to just continue publishing books, but what do I know ;-)

They’ve had to let a load of journalists go in order to pay Jonathan Ross’s stupidly high salary and to fund really useful TV programmes such as Can Fat Teens Hunt.

Still, as long as Jonathan Ross feels content with his new salary they’ll continue to fund another series of The Mighty Boosh. For that alone I will be grateful ;-)

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Kevin May | 9 December, 2007 at 2:57 pm

Darren: absolutely true that there should be more travel content. Just not for commercial reasons.

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Chris | 10 December, 2007 at 12:31 am

Quite unbelieveable that the BBC don’t allow non UK visitors to view their videos and audio files because we don’t pay the BBC fees.

I dread to think what they are going to do with Lonely Planet.

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Nathan | 10 December, 2007 at 1:37 pm

Remember the beeb has to be careful about how it is seen to spend money. There is already a heated debate over whether it’s a waste of public money to have news reporters ‘on location’ all over the world. Sending journos out to research original destination content would have the Daily Mail foaming at the mouth and leave even the most ardent BBC supporter with some soul-searching to do.

I suppose you could argue they could produce basic country guides without sending their people abroad, but then the content proposition becomes too weak to justify. Why would readers go to the BBC for nothing but the basics when so much more is available elsewhere?

So I agree it’s something I’d like to see on the beeb, but I can also see why they don’t do it.

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Lara | 11 December, 2007 at 9:32 pm

Chris – the bbc has changed that policy. test, you’ll see!

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Darren Cronian | 12 December, 2007 at 1:07 am

“Sending journos out to research original destination content would have the Daily Mail foaming at the mouth”

“Why would readers go to the BBC for nothing but the basics when so much more is available elsewhere?”

Great points Nathan.

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Rohan | 12 December, 2007 at 1:37 am

I’d hate to think how much they receive from the UK population in TV licences. To be honest though I’d much prefer to pay the fee than watch adverts.

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