Vickie, best wishes to you from another agent. Keep your chin up, find ways of marketing yourself. We truly are a valued commodity.

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I believe that with all of the industry changes on the horizon in 2008, the economy and the state of most airlines, etc. there is going to be a demand that shifts us towards a need for a more service based travel industry where travelers can access a familiar voice when they need help as opposed to a farmed out call center in another country.

As the do-it -your-self travelers get stranded more often and waste countless hours in airports with no access to helpful support from the websites they book from, they will begin to start booking (both business and leisure travel) with reputable agencies that they can build a relationship with.
Espeically after wasting a whole day of your life to save a few dollars on a service fee…how much is your time worth?

Sometimes we just need to put things into perspective a bit…

I partially agree with PeteK, since I begin all of my travel planning with research on the web & don’t see a correlation between travel & dentistry.

So rather than compare booking travel to deintistry, how about we compare it to… lets say, a hairdresser!

We CAN cut our own hair (in fact I cut my own hair) and some people can do this successfully while others fail miserably and wind up in a baseball cap and a mad dash to the hairdresser for a fix..

But similar to booking travel, if you want to make sure it is done right the first time you may want to trust the professionals who can see the things that you can’t.

However, in the world of travel – chances are instead of making a mad dash in a baseball cap, you may find yourself sitting in an airport terminal screaming at a scripted call center support person in a foreign country for days!
Thats when you begin to think…. “how much did I really save by doing it myself????”

But as of late, I always book through my agent so that I know I have someone to call on when something goes wrong (since that seems to be the norm these days).

I have also found that the perception of finding great deals on the web is starting to self-correct. Airlines are not in a position to loose money, so the discounts that once were, are not.

The ‘hot web-deals’ are not what they used to be, and some travelers are already noticing this shift while a few people still think the web is always the cheapest & easiest way to book….

A good agent will, most of the time, be able to find a better deal for you and also be there when you need them.

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To answer a the point raised about the dentist maybe a solicitor is a better example, you can arrange you own will, you can handle most legal matters without one, so why do people pay them. Well mostly because they know there way around the system and there a professionally qualified. Well so are travel agents!

Going back to 1988 and the first overseas travel conference I attend. It was stated then that there where to many agency’s for the number of people they served. At the time there was about 7000 in the UK. We told with most forecasts that 1000 plus would have to go. In 2000 there were 12000 agencies. There is simply too many and now there are less big companies they are closing “that lose money” so if you agencies are closing that’s why. It is also worth pointing out the travel industry is entering it quite period and it is the time of year that shops close.

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Feel free to contact me and I’ll give you some advice

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