By Darren Cronian on Thursday, September 20th, 2007

Tonight I had a chat via MSN with a source within the travel industry regarding a rumour that TUI UK Limited has acquired Holidays Uncovered – a site where holidaymakers write reviews on package holidays and hotels.

Has TUI UK acquired Holidays Uncovered?

After further investigation, I’ve found that the records at companies house for Holidays Uncovered has changed [not sure when] to the registered address of TUI UK Limited. If the rumours are true what effect does this have on impartial holiday reviews?

Will we see more holiday review sites being bought out by the large travel operators? From a marketing perspective these sites are great platforms to promote a travel brand, and user generated content is like gold dust to travel companies like Thomson.

Would you trust reviews on a travel operator owned review site?

Update: Whilst there isn’t official confirmation from TUI UK I have completed further investigation and it appears that the TUI acquisition of Holidays Uncovered could in fact be true. Due to data protection Act, I’ve chose not to publish this evidence publicly. Watch this space.


Related posts


Not found what you came here for? Ask your travel questions and receive a personal response.

Sign up to my free Travel Rants newsletter

 

Bookmark and Share

I hope you enjoyed this blog post. If you did, receive blog posts like this delivered to your RSS reader or email inbox. Click to sign up for free updates.

3 responses to “Has TUI UK acquired Holidays Uncovered?”

Claude / Les Explorers | 21 September, 2007 at 9:38 am

Trust reviews are free content and marketing for travel operator who owned review site

We have an exemple with Tripadvisor, owned by IAC (who owned Expedia, and other media cies)

seems the UK market is more matur that french market. User reviews web site in France are not strong as your english market.

Report comment

Darren Cronian | 21 September, 2007 at 6:04 pm

Good point Claude.

“Maybe” this is a good opportunity for TUI to create their own Trip Advisor.

It’s just a rumour at this point though.

We’ll see.

Report comment

Stephen | 28 September, 2007 at 10:43 pm

“Maybe” this is a good opportunity for TUI to create their own Trip Advisor.

No maybe about it Darren.

You were spot on.

Report comment

Please post a comment

     Comments will be moderated. Please read the comment policy before posting.