By Darren Cronian on Friday, April 13th, 2007

A travel consumer, contacted me today, and it reminded me that I received a similar email last month, where consumers have paid extra, for a ‘Premier Economy’ seat with Virgin Atlantic, and they were disappointed with the comfort and quality of the service.

Are Premium Economy Flight seats worth the extra Cost?

I have always flown in Economy, even on long haul flights to Malaysia and Australia. Leg space hasn’t been a problem for me haha and I don’t mind queuing, it’s all part of the fun of travelling.

Laura Ratcliff wrote:

I’ve recently returned from a two week holiday in the states with my partner and his parents. Usually after choosing location and accommodation my primary consideration for the flight is cost so it was quite uncharacteristic of me to book premier economy tickets with Virgin.

I thought that this would be a real treat no queues, comfortable seats and lots of leg room and worth the cost because of the length of flight. I was however really disappointed particularly as the new seats and premier economy area pictured on the website and promotional material has not been introduced to all flights yet as advertised.

I really felt that the benefits did not justify the extra cost to upgrade particularly as the seats were so uncomfortable; none of my party was able to sleep during the night flight on the way home.

Has anyone else flown with an airline in ‘Premier Economy’ and if you have, did you think it was worth the extra cost you paid?


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29 responses to “Are Premium Economy Flight seats worth the extra Cost?”

Jon Cockerill | 17 April, 2007 at 6:47 pm

Sorry to hear your unhappiness Laura. I have flown BAs Premium Economy and thought it was excellent. The Mickey Mouse “ears” give you great support and help with the snoozing.

BA give you an extra 7″ of legroom, which makes a real difference for us long-legged folks. Air France premium economy is pretty similar, as I recall. First Choice have a premium cabin that only gives an extra 3″, because their long-haul basic economy seating is so good now.

My personal view is that at anything under £20 per hour of flying time it’s worth paying for premium. but over that it’s hard to justify.

The Global Traveller | 23 April, 2007 at 6:44 am

Not many people realise but Premium Economy varies massively from airline to airline (amongst those that offer it).

On some, like United Airlines or Singapore Airlines, the offer is simply a slightly better seat. On others it is a better seat, better food & drink, extra amenities, check in privileges, etc - not as good as business class but still quite good.

Not only is the product varying, but the extra cost varies a lot also. For example United Mileage Plus elite members can get their form of premium economy for free (subject to availability) and other passengers can get it guaranteed for a small extra fare (or not guaranteed but probable on certain routes for other Star Alliance gold members). Whereas on Air New Zealand there is a sizeable fare premium over the higher economy fare, which could equate to more than double the cheaper economy fares.

So, it is very hard to generalise as to value for money. What I would recommend is to research what the specific airline offers - both from the airline website as well as traveller websites like http://www.flyertalk.com For a slightly better seat I’d assign a modest premium (could be higher in some circumstances like an important meeting right after a 12 or 24 hour flight!). If more than just a better seat the reasonable premium should be higher.

Julie | 26 April, 2007 at 8:24 pm

I paid extra for Virgin’s Premium Economy last summer for my daughter and me, SF to London. I was very disappointed as I sprung for the full fare expecting a major improvement.

We sat in the upper deck section - the only advantage was the quieter cabin. There was not much more in the way of leg room and the service was rather stingy. Other than the glass of champagne upon boarding, there was one pre-meal drinks service - that’s it! The meal service was the same as that being served in regular economy.

I ended up checking my standard carry on bag because there was no room - be careful and check before you assume you can bring it on board.

I’m taking advantage of a BA sale and will be flying World Traveler Plus this June to London from SF. It will be interesting to compare the two - but I will be more forgiving because of the price!

Carole | 28 April, 2007 at 9:03 pm

I flew back from the States recently in Virgin’s Premium Economy and was also disappointed. There didn’t seem to be any difference from the Economy section I had flown out in. We didn’t even get the glass of champagne…apparently they ran out on the way over to the USA!!

Chris Brown | 3 May, 2007 at 7:32 am

I have to say that I have used Virgins Premium Economy Service on a couple of occasions and found to be great. Quiet cabin, larger seats, more pitch and quicker service.

If you read the description for the service it doesn’t promise to be anything else. If you want first class service, then fly first class. If you don’t mind economy service but with some nice perks then fly Premium Economy. I think the word economy in the title says it all really.

Karina Jones | 5 May, 2007 at 7:39 pm

I have just returned from the caribbean and treated myself to Premium Economy for the return leg of the journey.

What a disappointment! The seats on the upper deck are the most uncomfortable I’ve ever sat in - I thought I was going to end up with curvature of the spine. The food is the same albeit served in china - wow - and I had to send my first meal back as it was a dried up, burnt piece of gristle.

I’ve had much better flights in economy where there’s been spare seats and I wouldn’t bother paying extra money again.

Darren Cronian | 6 May, 2007 at 3:19 pm

Karina,

Who did you fly with?

Darren

Quentin Bush | 11 May, 2007 at 1:21 pm

I have never travelled by premium economy before because of the extra expense. I am travelling with British Airways back from Singapore and I have no idea where premium economy seats are in the aircraft or are they worth the extra costs. Are there any advantages in premium economy. Any advice is appreciated.

Francesca Savan | 13 May, 2007 at 9:10 pm

We are flying to Miami or Orlando at the end of July with a 10 year old and, by this time 23 month old. I am toying with the idea of paying the extra for premium economy as (for those who have flown with young children) i thought it may be worth paying the extra. I am looking for good honest advice as i would rather spend the extra pounds out there than on a flight that may not prove worth it.

Any advice would be much appreciated.

Darren Cronian | 14 May, 2007 at 3:57 am

Update: Karina, also flew with Virgin Atlanta - received via email.

Who are you flying with Francesca?

Francesca Savan | 14 May, 2007 at 10:10 pm

Virgin or BA have not made a decision yet, but on looking at the thoughts of others BA is looking stronger at the moment.

Peter | 30 May, 2007 at 5:54 pm

I flew to Toronto this April Premium Economy with BA and was very disappointed.
When traveling accross the pond with my wife we always turn left but on this occassion I was taking my two 6ft5 sons couldn’t afford business for them so tried the alternative.

Service, Food was good. No fast track or lounge and very little space.

I’m sticking with Business. I would rather go once in comfort than three times turning right

[...] In a feeble sop toward road warriors, United charges $50 for so-called “economy-plus” seats. I checked it out: there are a lame 2 inches more of legroom and no power outlets; American Airlines has power outlets, but on the whole is no better. As economy class goes in the U.S., JetBlue is the most comfortable for cross-country flights. Virgin Atlantic and British Airways have premium economy seating but from what I have read about it, the passengers are underwhelmed.   [...]

Gordon Morris | 11 June, 2007 at 9:18 am

I travelled to Shanghai on Virgin Premier and thought it OK. Seats were not great
but had good service and premier check in. Two other journeys were to Shanhai
last November and Denver lasts January by BA. I was not impressed. There was no dedicated check in , massive ques , poor service on the plane and uncomfortable seats. Definately not worth the extra cost.

Julie | 11 July, 2007 at 6:46 pm

I completed my trip on BA World Traveler Plus to London. I checked in online 24 hours prior to leaving SF and was delighted to get 18F, a bulkhead aisle. When I boarded my seat had been changed to 14A. Still World Traveler Plus but they had swapped airplanes. Different configuration, no notice to passengers and I’m stuck in a window. For the most part the extra leg room was nice, but as others have stated, the food is pure economy. Flight crew service great. Ground crew service not so - by not telling us about the aircraft change and sticking me in the window seat!

On the way back I thought more of the same. I checked in online again, got an aisle. Settled in with carryon stored in overhead, books in seat back - only to have a woman show up and say I was in her seat and her husband had the seat beside me. This however turned into something great - I was moved to Club World and enjoyed all the benefits everyone raves about.

James McComas | 12 September, 2007 at 9:02 pm

Hey, I travelled on the new thomsonfly premium economy seats about 2 months ago. It was great! It was cheap, but i would have paid hundreds more of it. I used to be the Managing Director of BA, so i am used to flying first class, and knowing what the different classes look like. It was very good for premium, even for a little company like Thomson! I am 6 5 so obviously seats mean a lot to me. They had a lot of legroom, youll find that it has more the BA, Virgin, and many more. They were also very comfertable, staff were very nice, food was good and you could choose between many different meals, and could eat when ever you wanted, which is very odd for Premium. The Entertainment system was brilliant, very easy to use, lots of choice, nice screen. 10 Games, 30 Tv Programs, 20 Movies, 30 Cds and stuff for kids. Only fault i can imagine is if u had a little kid behind you and they were smashing the touch screen. I can imagine that would be very irritating!
Hope this helps!

kathy king | 4 December, 2007 at 2:44 am

I have travelled Premiun Economy with Virgin as well and agree it is not worth the extra money - the seat tilt was minimal but the rest was OK but not OK enough to make the extra expense worthwhile. I gather some other airlines have better seat tilt

MRS SUSAN HOLT | 4 December, 2007 at 7:51 pm

We have just returned from a Caribbean cruise flying in premium seats with First Choice, it was wonderful. On long haul trips we always take an upgrade, not for me I’ve only half a set of legs. Champagne, free drinks frequently. As much wine and sparkling wine with meals as you could drink, nothing too much trouble. Good seats, very comfortable, excellent tele, freebie bag with toothpaste ect. Can’t praise it enough unlike a return flight we once had on BA when they didn’t come around with the drinks trolly once, although I hardly touch the stuff I was angry and asked for a drink, well they charge enough for it.By the way we flew to Barbados and our first ever cruise on the Oceana was brilliant. Booked on the Ventura on our return. First Choice was First Class. Susan.

Darren Cronian | 4 December, 2007 at 10:11 pm

Glad to hear you had a pleasant experience Susan.

I’m hearing alot of good feedback from people about cruises. It’s something I have never thought booking before, but a trip around the Caribbean islands sounds lovely.

Marie Rushton | 16 January, 2008 at 3:50 pm

Agree with comments re economy versus premium on virgin and ba. We have travelled both types of service on ba and virgin and virgin needs to sort theirs out. We do often travel economy with virgin to orlando and find this service better than ba but I take issue with Virgin et all removing economy seats to provide more premium economy and stating “its what our customers want”. Its not actually. They want the original service for economy where you got more than one bar drink, a soft drink and a water on a 9 hour flight and a much more rushed and hurried service. Virgins economy service has decline and THIS results in people being forced to go premium

J Harris | 17 January, 2008 at 5:20 pm

Going with Monarch to Florida in July,is Premium any god.

Ken Goodfellow | 21 March, 2008 at 3:51 pm

My wife and I have just returned from Barbados with Virgin Premium Economy. We were given bulkhead seats which also had a paper rack on them further impeding the leg room. I am 6′5″ tall and ‘extra leg room’ is a total misrepresentation as it was the most uncomfortable 8 and half hours I have ever spent on a plane. For this my wife and I paid £520.00! An absolute disgrace.

sammy | 3 May, 2008 at 8:32 pm

Does anyone know if the arm rest in the premuim economy go up.I want to take premuim economy for the extra space .I’m travelling with a 2 and a 10 year old my younger one likes to strech out with his head on my lap when he naps. Honest advice will be appreciated.also debating between Ba and virgin

Mike Brown | 13 May, 2008 at 9:19 am

A couple of months ago I booked 2 x BA Premium Economy returm flights from Manchester to JFK. I paid up front. (One arm & most of a leg!!). Last week BA said they were cancelling the service and that my return flight would now be via LHR (Deep joy). Thw whole journey is 3hr45m longer - assuming the connection is made. The new flights - should I choose to book them today - are cheaper than the original bookings but BA say I am NOT entitled to any fare difference refund? I have been offered a full cancellation refund and am debating if I should take it and ly Premium with Virgin. Trouble is it costs £300 more and involves another flight. Thanks BA - how did you celebrate you 30th wedding anniversary!
Mike (In rant mode!)

Jo Carter | 26 July, 2008 at 8:10 pm

I have flow BA and Virgin in both economy and premium economy and I have to say that Virgin win every time. Whether we are travelling with our 2 children or on our own, the service we have had with Virgin has always been far better. From check in to boarding the aircraft. The inflight service is so much more friendly and you feel that they are genuinely pleased to have you on board. They are great with the children and nothing is too much trouble. I do agree that they only do the one trip with the drinks trolley, but you are able to go to the galley and help yourself, or just ask and they will bring another drink to you.

I think the extra’s you get in the Premium Service are worth it. My husband is 6ft 4 and although we have done economy it’s worth the extra money to not have him whinge about someone reclining their seat in front of him.

Top Tip, always go online to allocate your own seat when you make the booking. When we check in we ask if the exit seats are available (usually they are as they are allocated last)

I feel a certain amount of loyalty to BA because it is our national carrier, but the service does not live up to expectations. I find that the Crew seem to want to be else where and are a little stand offish.

Sal | 29 July, 2008 at 12:39 pm

Hi all, anyone have any thoughts on Qantas Economy at all? Planning a long haul trip to the far east and Australia and they seem to have the best fare- my only concern is the flying time and being stuck in a bad seat!

My experience of Virgin has been pretty poor to be honest- have only flown economy. Very uncomfortable seats (am 6ft so not as tall as many others by any means!) and more than anything else the service from the cabin crew let them down. My wife and I usually fly about 3 or 4 times a year long haul (plus business trips) and have never been talked to like a child before! That and only being served 1 meal on a 9 hour flight did nothing to make it any easier! To be fair they did offer us a piece of cake or a snack bar before landing- kept us going till we could find the nearest cafe at the airport! Only thing that would convince me to fly with them again would be a siginificantly cheaper fare. I’d liken them to an international easyjet.

Anyway won’t bore you all anymore! Any thoughts on Qantas would be much appreciated- bit disappointed I can’t use my BA points to upgrade any Qantas flights, seems to make the “oneworld alliance” a bit pointless unless you just want to collect points!

Stephen & Dianne | 30 July, 2008 at 10:41 pm

We have flown premium with Thomas Cook (cuba), First Choice (aruba) & BMI (barbados & antigua). The only one worth it, was BMI, the seats are the old business class ones & are really comfortable. The BMI flight crew are second to none & really show the rest how it should be done. In addition, the food & drink is top notch & the customer service is both friendly & professional. I could not recommend them more highly.

Craig | 13 August, 2008 at 2:48 pm

Not flown Virgin - but heard mixed on thats front

Been BAs Premium Economy 3 times (free upgrades) apart from there being the 7inches more leg room and a slightly wider seat - there was absolutely no difference in the service between Economy and the premium version. Also have a pet hate that you cant manually adjust the Aircon - BA is just so hot on overnight flights I can never sleep.

the seat arms DO NOT raise up in any ofthe Prem Econ seats - i was on a flight and there was no one in the 4 seats in the middle - but what a waste as all the arms are fixed - no stretching out!

Dont think Prem Econ in BA is worth it unless they are offering a deal at checkin (always seems cheaper on the leg back if your flying home from the US). BAs economy is not bad at all - never had a problem with them - apart from the Aircon issue on the night flights.

Luckily enough been upgraded to CLUB on BA on London to Atlanta route once - really is completely different class and experience - although unlikely to ever afford paying for it myself!

Paula Callaghan | 22 August, 2008 at 9:41 am

We paid considerably extra for premier class return flights from Jamaica. Although the utbound flight was OK, th return flight service was extremely lacking to say the least.

The bucks fizz which was supposedy to be distributed prior to take off was given second priority whilst the Steward had his breakfast; this was visable through the gap in the curtain. During the 10 hour + flight (stuck on the runway for a while), drinks came around only twice and there were only two films played. The rest of the flight we were treated to the time, altitude, arrival time etc, and of course watching the same steward continuously feasting behind the curtain. Maybe he had a tape worm.

On return to the UK I complained to Thomas Cook airlines. I was issued with a £20 voucher to be used of the next booking in my name to be used off a holiday booked within the next 6 months.

Not only to Thomas Cook give poor service and poor customer relations service, they also think that the punters are lacking in intelligence.

Save your money, travel the cheapest way possible to aviod most disappointment. Preferably not with Thomas Cook. 4 months on now, we have still having the ‘We will reply to your letter within ……….days treatment’.

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