Research revealed that vacationers âGet Awayâ but stay well-connected to home and work. Laptop computers have become the new “must have” on-the-road travel accessory according to a recent study conducted by KRC Research and commissioned by Toshibaâs Digital Products Division.
In fact, laptops now rival cell phones as the technological travel accessory for keeping in touch with home and work. Of 600 laptop owners, 72 % take along their laptops on vacation compared with 79 % who bring their cell phone.
People who take their laptops on vacation also spend substantial amounts of time communicating with work and home. Seventy % of laptop vacationers spend their time on laptops either staying up-to-date on happenings at work or sending and receiving e-mail. Half (50 %) of respondents traveling with a laptop log onto the Internet five or more days on a week-long vacation and, of those logging on, 45 % say they typically spend 30 minutes to an hour on the Internet.
“Going on vacation no longer means losing touch with life back home,” said Doug Baker, director of KRC Research. “Computer manufacturers are making it that much easier to connect with colleagues, friends and family from anywhere in the world with lighter and less bulky laptops.”
The research also showed that for those respondents who typically travel with a laptop, use of technology accessories on vacation has shifted from entertainment to connectivity. Only 30 % of respondents were likely to bring popular entertainment electronics, such as portable CD and MP3 players, while 9 % bring DVD players on vacation. Seventy % of laptop vacationers say having their laptop on vacation is important.
“Consumersâ increasing need to remain connected has led to the continual evolution of laptop computers,” said Taro Hiyama, Toshibaâs vice president of marketing.

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